Branding
A food brand built for the shelf
Identity, packaging direction and label production for a growing packaged food business.
- Client
- Local food brand
- Services
- Brand Identity, Packaging, Printing
- Category
- Branding
The brief
The product sold well by word of mouth but looked handmade next to imported competitors on the same shelf.
Creative direction
A confident wordmark, a tight colour pair and a label layout that keeps the product name readable from a distance.
Production
Labels printed and finished in-house, with proofs approved before the full run.
Result
A consistent shelf presence the brand can extend to new flavours without a redesign.
Applications
- Logo system
- Label artwork
- Carton design
- Social templates
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